With the Grammys recent creation of Best African Music Performance, we as a culture have lost our rights to the biggest spaces, and invariably truncated our ability to compete at the highest levels.
Afrobeats as a sound culture has been on an upward trajectory since 2016 when the major corporations began to put boots on the ground and offer contracts that bridge our culture with the wider music market.
Via these contracts and the servicing of our beautiful music expressions in global spaces, we’ve done the unthinkable: crack the global pop framework. For the first time in a generation, we’ve comfortably began to compete and recently dominate pop music spaces.
