From Waves to Weaves: 10×10 Storms the Hair Industry with a 9-Day Market Activation in Lagos

After its grand introduction in October 2021 in Lagos, Nigeria, 10×10 (pronounced as 10 by 10), the Japanese hair brand, concluded its highly triumphant 9-day Market Activation at Lagos Island & Trade Fair. The Market came alive with various Competitions, Performances, Giveaways, Shoutouts, and of course, Sales.

This created waves in the hair industry as they connected directly with wholesalers, retailers, and end-users, bringing their Wigs & Weaves closer to valued customers.

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