Prior to 2023, the older generation in Nigerian politics would sneer at the suggestion that elections could be decided by deploying social media campaign strategies. But the significant participation of the younger demographic in the 2023 elections, which ultimately changed the outcome of the results, was largely due to these social media campaigns.
Experts say artificial intelligence (AI), when deployed at scale, has the potential to change the outcome of any election and political discourse, as social media has done in recent years. It is therefore important to consider the ways the technology can be of benefit.
