The campaign featured striking visuals aimed at highlighting the health risks of abdominal obesity.
The National Action on Sugar Reduction (NASR), Nigeria’s leading advocacy group for the reduction of sugary drinks and celebrity photographer Aisha Augie-Kuta, have launched the #BigBelleFitKillPerson campaign targeting 47 million Nigerians with abdominal obesity.
Obesity is a major risk factor for non-communicable diseases (NCDs) like type 2 diabetes and heart disease. Increased consumption of sugar-sweetened beverages (SSBs) is one of the major causes of obesity in Nigeria.
