The campaign is hinged on the hashtag #IfYouLoveItInsureIt, and harps on the need to ensure that individuals and organizations who have spent enormous amounts of money to acquire valuable assets including automobiles, homes and even people, to ensure that they do not leave such acquisitions they love unprotected.
The Group Managing Director/CEO of the firm, Mr. Eddie Efekoha, said the Company has been embarking on awareness drive for insurance of loved, valuable assets and emphasised that with their rising costs of replacement, the need for adequate protection through insurance has becomes even more compelling. Insurance, he said, remains a reliable fall-back option for repair or replacement of such assets when the unexpected occurs.
