Johnnie Walker and Trace came together to celebrate the unstoppable force of African creativity with the Trace Awards & Summit 2025, which unfolded on the breathtaking island of Zanzibar.
This partnership underscored a shared commitment to championing ambition, celebrating African excellence, resilience, and the bold spirit of progress—a love letter to the storytellers, the innovators, and the disruptors. The dreamers who dared to take bold steps forward, rewriting the future of music, art, and culture with every beat, every note, and every fearless expression of self.
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