Nollywood director, Niyi Akimolayan has shared a controversial view on the issue of piracy in Nollywood.
Piracy is like a dark cloud hovering over the global film industry, and Nollywood is no exception. For years, filmmakers have battled this menace that eats away potential revenue, undermines creativity, and discourages investments. Nollywood has long struggled with the problem of pirated DVDs, unauthorised streaming sites, and illegal downloads.
But what if we’ve been focusing on the wrong enemy?
Recently, a seasoned Nollywood filmmaker, Niyi Akimolayan shared a controversial perspective. He argued that piracy might not be Nollywood’s biggest challenge after all. Instead, the core problem lies in accessibility, or the lack of it.
“I have a theory about piracy. I don’t believe people pirate movies because they don’t wanna pay. They pirate movies because they don’t want to wait. If everyone can get access to a film the weekend it drops, you will end piracy. Remember people pay for data to watch those films,” he said.
I have a theory about piracy. I don’t believe people pirate movies because they don’t wanna pay. They pirate movies because they don’t want to wait. If everyone can get access to a film d weekend it drops, you will end piracy. Remember people pay 4 data to watch those films. A 🧵
— Niyi Akinmolayan (@niyiakinmolayan) December 5, 2024
Making reference to the days of CDs and DVDs, he noted that Nigerians need several means to watch movies to curb the piracy problem.
“In the days of DVDs, people bought DVDs of cinema screen recordings because they didn’t want to wait for the real DVDs. They bought them in traffic because they didn’t want to miss the discussions around the film. It’s the same thing revealing itself as telegram channels,” he added.
In the days of DVDs… people bought DVDs of cinema screen recordings because they didn’t want to wait for the real DVDs. They bought them in traffic because they didn’t want to miss on the discussions around the film. It’s the same thing revealing itself as telegram channels
— Niyi Akinmolayan (@niyiakinmolayan) December 5, 2024
According to him, the solution isn’t chasing pirates with legal battles or lamenting lost profits but making films available on multiple platforms so they’re easier to access for audiences of all classes. It’s a bold take, one that challenges conventional thinking and demands a reevaluation of how Nollywood operates in today’s digital-first world.
“While cinema is an irreplaceable experience, in a country like ours, you should be able to release in cinema and on a platform the same day. You will render pirates useless cos the power is now in your hands. Only tech can solve this problem. Any guru willing to work on it has my support,” he continued.
While cinema is an irreplaceable experience, in a country like ours, you should be able 2 release in cinema and on a platform same day. You will render pirates useless cos d power is now in your hand. Only tech can solve this problem. Any guru willing to work on it has my support
— Niyi Akinmolayan (@niyiakinmolayan) December 5, 2024
He concluded by suggesting that producers could also invent a platform where the audience could watch for a bit and decide if it’s worth it then pay to continue viewing.
“You can also design a platform that allows people to pay maybe a few minutes into the film. a lot of our production and stories need work. It’s not fair to pay money and be constantly disappointed. What if you only need to pay after the first 10 minutes? This allows us to work harder. Like I said… all this is based on my theory on piracy,” he concluded.
You can also design a platform that allows people pay maybe a few minutes into the film. a lot of our production and stories need work. It’s not fair to pay money and be constantly disappointed. What if u only need to pay after the first 10mins. This allows us to work harder
— Niyi Akinmolayan (@niyiakinmolayan) December 5, 2024
With over a decade in the film industry, Akimolayan has several works to his credit. He directed The Wedding Party 2, Chief Daddy, Prophetess, My Village People, and The Set Up. He is the founder of Anthill Studios, a media production company.
