‘Lots Of Musicians Not Connecting With Fans’ — Tiwa Savage Reveals

Nigerian Afrobeats star Tiwa Savage has highlighted the importance of artists building strong relationships with their fans.

Speaking on the Shopping The Sneakers podcast, Savage explained that fans connect deeply with artists who share more than just their music.

She pointed to her colleagues Wizkid, Davido, and Burna Boy as examples, noting that their popularity is partly due to their ability to engage and maintain strong connections with their fans.