Since 2020, the “Afrobeats to the World” movement has gained tremendous momentum, producing numerous global hits and captivating audiences worldwide. Sold-out arenas and the rise of new stars have become commonplace.
Typically, artistes build their catalogues from the beginning of the year (at most second quarter), aiming to accumulate enough “hits” or at least familiar tracks to secure bookings for the “ember” months. By the third quarter, the distinct breakout stars of Afrobeats are usually recognised and cemented. Promoters often clamour for these fresh faces, eager to book them as their novelty usually excites concertgoers. Beyond being promoters’ favourites, some artistes even manage to headline their own shows by year-end, provided they’ve built momentum early on and have a strong enough catalogue to support a headline event.
