Ericsson’s findings revealed that consumer expectations are shifting; 5G users are not only seeking improved network quality but are also prepared to pay up to 35 percent more for ‘differentiated connectivity’ that assures consistent, high-speed performance. Performance-sensitive activities like video calling, streaming, and generative AI are particularly driving this trend, opening new revenue opportunities for telecom operators.
The report indicated that, by investing in premium connectivity options, telecom companies could see revenue increases of 5-12 percent. Ericsson suggested these operators could capitalize on this demand by introducing quality-on-demand APIs for application service providers, a strategy that could unlock innovative monetization paths.
