As the client/consumer spending in this sector rises, beauty service businesses—from salons to spas—face interesting growth opportunities. Today, most businesses focus on delivering great service to gain and retain new clients, but that is no longer enough in a highly competitive space like beauty. Taking advantage of this growth in client spending will require more than just offering great services; it demands a deeper understanding of what makes customers tick.
Recognising this, Splice, an all-in-one business management solution for beauty and wellness businesses in Africa, spent months researching and analysing the factors that keep customers loyal and engaged.
