Innoson Motors, Nord Losing Ground To Foreign Brands Due To Poor Communication

Alhaji Musa Bamaiyi, a car dealer in Abuja is not aware of Innoson Vehicle Manufacturing’s electric cars. He is also not aware that Nord Automobile recently launched a new car series. This is a clear signal that the two indigenous brands have failed to employ the right market strategy to make their products a household name.

Bamaiyi who has been in the car business for over five years does not have much information about Innoson and he has not “heard of Nord Automobile.”

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