This program was developed by Tolagbe, drawing on her experience as a Nigerian brand advocate, small business peer mentor, and graduate of Social Psychology. Through this initiative, she identified the need for a shift in the Nigerian mindset toward service, having observed a marked difference in the hospitality and retail experience in other countries, even across Africa.
Tolagbe’s goal with The Language of Retail is to support businesses by offering science-backed behavioral insights to help them understand the peculiarities of the Nigerian market and adapt to thrive and maximize value.
