In response to these challenges, TikTok is emphasising its commitment to mental health by investing in initiatives that support its global community. The platform recently partnered with the World Health Organisation (WHO) to combat misinformation and promote reliable content through the Fides network, a group of trusted healthcare professionals and content creators. As a result, important conversations around #MentalHealth, #MentalHealthMatters, #SelfCare, and #MentalHealthAwareness have flourished, with nearly 50 million posts globally on these topics.
Prominent figures in the TikTok community, such as Dr. Siyamak Saleh from South Africa, have also been instrumental in leading mental health discussions in partnership with the WHO, driving awareness and support for those facing psychological challenges.