She said the digital marketing Bootcamp, which was the first edition, would be a week-long activity designed to empower SMEs to seize the growth opportunities presented by the digital era.
Adefeko said participants at the boot camp would be armed with the best digital marketing tools, tips, trends, tactics, and strategies from leading industry experts.
She explained that the opportunities derived from the event would support them in their quest to actualise their full potential as well as shape how they connected with their target audience.