The first set of artists the term will be coined to describe are Davido, Burna Boy, and Wizkid.
Like in Hip Hop, what determines the biggest artists of a given generation is primarily commercial success and longevity. However, other factors often considered are catalogue, brand identity, fan bases, cultural impact, and influence.
After achieving mainstream success in 2011 and 2012, Wizkid and Davido would go on to become two of the biggest names in Nigerian names. While Burna Boy released his breakout single ‘Like To Party’ in 2013, he didn’t get his major commercial breakthrough until 2018 with his hit single ‘YE’. Since breaking into the international scene 6 years ago, Burna Boy has become the face of African music globally.
