The Nigerian air-waves and teeming radio listeners are set for exciting times as 11 plc, sole distributor of Mobil fuel and lubricant brands in Nigeria has unveiled a pan-Nigeria radio campaign for its teeming consumers and target markets.
The company said in a statement that the new creative initiative is aimed at strengthening its brand equity while educating motorists, mechanics and other key stakeholders about its Mobil Super 2000 and 3000 unique selling points respectively.
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