Among the first deals announced in the region by Virgin which is a renowned independent artist and label services company includes partnerships with Dvpper, one of Nigeria’s hottest Afrobeats labels, solo artist Reekado Banks, as well as a single with Darkoo featuring Ayra Starr.
On September 1, 2023, Virgin Music hosted an event at Ebony Life to officially open its operations in Nigeria.
At the event, the co-CEO of Virgin Music Nat Pastor commented that the entrance of Virgin Music into the Nigeria music industry was motivated by a global appetite for the musical creativity springing from Africa. He also shared that Virgin Music’s commitment to serving independent African artists and entrepreneurs throughout the region.
