Threads Active Users Drop By Over 15 Million One Week After Launch

One week after it was launched, Meta’s Threads app lost more than half of its active users, killing predictions that it would overtake the popular micro-blogging app, Twitter.

The app launched on July 6th to rave reviews and amassed more than 100 million sign-ups in its first few days, causing people to dub it the ‘Twitter killer’.

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