LaLiga has hit a new milestone in its digital strategy, surpassing 200 million followers across the 16 digital platforms on which it operates to round out a season in which it averaged growth of around 1.4 million followers per week. When compared to other major leagues, this achievement positions LaLiga as the leading football competition in terms of number of followers.
With a digital ecosystem that has grown by 40.8 million followers over the course of the campaign, LaLiga is now the most popular of the five major European leagues on social media. In second place is the Premier League with 192.1 million followers (up 33.1 million over this past season), followed by the Bundesliga in third with 38.4 million followers (up 5.8 million), Ligue 1 in fourth with 31.5 million followers with (up 9.8 million), and Serie A in fifth with 28.6 million followers (up 5.9 million).
