Artificial intelligence played a pivotal role in boosting global online holiday sales to $229bn between Nov. 1 and Dec. 31, 2024, up from $199bn in 2023, according to a Salesforce report.
The rise in sales was driven by AI-powered tools, including chatbots, personalized recommendations, and targeted promotions, as retailers leveraged technology to cater to bargain hunters and trend-seeking shoppers. Salesforce data revealed that shoppers used AI chatbots 42 per cent more than in the previous year, based on 1.6trn page views analyzed on its platform.
