- American superstar Beyonce has won a long-running legal struggle to trademark her daughter’s name, Blue Ivy
- Following a 12-year legal fight, The Trademark Official Gazette stated on December 31 that the global diva now has exclusive rights to her daughter’s name
- Wedding planner Veronica Morales, who had used “Blue Ivy Events” for her firm since 2009, objected to the filing
Global diva Beyoncé Knowles can legally trademark her 12-year-old daughter Blue Ivy’s name following a lengthy legal fight.
According to The Trademark Official Gazette, the music sensation won her legal challenge against a small Wisconsin boutique that had owned the trademark since September 2009 for the phrase ‘Blue Ivy’ on Tuesday.
