TikTok’s third-quarter 2024 report revealed that Nigeria is among the top 50 countries responsible for violating its content policies, contributing 2.1 million of the 147.8 million videos removed globally.
These actions reflect the platform’s ongoing efforts to enforce its community guidelines, which focus on maintaining integrity, privacy, and safety on the platform.
According to the company’s Community Guidelines Enforcement report, around 90 per cent of all material removals during the quarter occurred in the top 50 markets where violations of its standards were documented.
TikTok’s policies, which focus on Integrity and Authenticity, Privacy and Security, Mental and Behavioural Health, Safety, and Civility, among other things, were allegedly broken by the deleted content.
According to TikTok, throughout the reviewed time, it deleted 214.8 million accounts that were found to be fraudulent or to be owned by individuals who were thought to be younger than 13 years old. The majority of terminated accounts during that time were fake accounts. The report claimed that 187.3 million phoney accounts were eliminated in total.
In addition, 24.3 million accounts suspected to be owned by users under the age of 13 were removed, while 3.2 million accounts were removed for other reasons not stated.
“We remain vigilant in our efforts to detect external threats and safeguard the platform from fake accounts and engagement.
“These threats persistently probe and attack our systems, leading to occasional fluctuations in the reported metrics within these areas.
“Despite this, we are steadfast in our commitment to promptly identify and remove any accounts, content, or activities that seek to artificially boost popularity on our platform,” TikTok stated in the report.
Additionally, the business claimed to have deleted 1.3 billion comments from videos. Furthermore, the social media platform suspended 12.2 million live sessions, eliminated 57.2 million fraudulent followers, and removed 1.1 billion video likes.
TikTok claims that it was found that the deleted likes, followers, and follow requests were from “automated or inauthentic mechanisms.”
In the third quarter of 2024, TikTok reported a decline in the number of ads removed for breaking its advertising rules as well as the number of ads removed as a result of account-level actions.
