Chivita|Hollandia brought the holiday spirit to life this December with its Blue Santa campaign, spreading joy and rewarding loyal customers across Lagos. Led by Hollandia’s Blue Santa and brand ambassador Chigurl, the campaign turned everyday shopping into festive celebrations with exciting prizes for shoppers who purchased their favorite Hollandia products during a 12-day Christmas period.
The campaign created memorable moments for customers while celebrating the brand’s commitment to enriching lives during the holiday season. Shoppers enjoyed the chance to win branded merchandise and household essentials, making the experience as rewarding as it was joyful.
Chigurl’s presence as Hollandia’s Blue Santa added even more excitement, delighting fans thrilled to meet the beloved comedian and entertainer. Her vibrant personality amplified the campaign’s festive atmosphere and brought a unique touch to the activations.
Beyond the festivities, Hollandia continues to champion the importance of dairy power in staying ahead. The brand consistently communicates the benefits of its nutrient-rich products, encouraging consumers to make Hollandia a part of their daily lives for the energy and strength needed to lead and excel in their endeavors.
By combining entertainment, rewards, and connection, the Blue Santa campaign reinforced Hollandia’s reputation as a customer-focused brand. Its success was reflected in the smiles of shoppers and the buzz it generated online with the hashtag #HollandiaBlueChristmas.
As the year comes to an end, Hollandia has set a high standard for engagements. The campaign didn’t just deliver dairy goodness; it delivered happiness, reiterating the essential importance of dairy power to staying ahead and enjoying the full goodness of nourishment the brand provides to consumers and Nigerians.
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