Apple VP explains why it will not develop a search engine to compete with Google  

Eddy Cue, the senior vice president of services at Apple, has given an explanation for the company’s decision not to develop a search engine to rival Google.

In a federal court declaration filed by Cue on behalf of Apple in D.C. on Tuesday, the company laid out in clear terms why Apple isn’t interested in creating its own search engine.

Apple declared that it would be highly costly and that the business is now more unpredictable than ever due to the recent and expanding use of AI in search.

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