Leading hair care brand, Lush Hair, has made a powerful splash at the Lagos Fashion Week 2024 in a groundbreaking move to showcase an impressive fashion inclusive during the 5-day fashion extravaganza held at Victoria Island, Lagos.
The company not only unveiled their newest product line, Hair Treatment, but also made a powerful statement about diversity that left the audience in awe.
The runway presentation was a beautiful celebration of diversity, featuring models of all shapes, sizes, and backgrounds. From stunning plus-size models owning the catwalk to an inspiring amputee model breaking barrier, and showcasing the versatility of Lush Hair products.
The brand further proved that beauty truly knows no bounds. Models with various skin tones graced the runway, painting an authentic picture of African beauty in all its magnificent shades.
Speaking at the event, the brand manager, Lush Hair, Omoruyi Bello-Osagie, spilt the tea on the new hair treatment range, revealing it’s packed with solutions for everyone, regardless of their hair type or texture.
“We’re all about giving Nigerian women and every single one of them the tools they need to achieve their hair goals.”
Also speaking, Edith Okechukwu, and her brilliant team from the Professional School, who worked their magic on over 100 diverse models using Lush Hair’s finest products. “We’re talking Kinky Twist, Kinky Royale, Roni Curls, and wow Braids proving these products work beautifully on all hair types.”
“This year’s Lagos Fashion Week theme was commune celebrating unity in Africa’s fashion scene, and Lush Hair took it to the next level by showing what true inclusion looks like.”
In her speech earlier, the Marketing Manager, Lush Hair, Vivian Obiano, said: “We’re not just selling hair products, we’re building an inclusive community where women can feel confident with beauty regardless of their size, shade, or physical abilities.”
“For all our fashion and beauty enthusiasts out there, this groundbreaking showcase proves that Lush Hair isn’t just talking about diversity but they’re actively championing it.”
