At an exclusive press conference held at The Speakeasy, the brand introduced the Mavericks for this year’s campaign tagged Celebrate the Bold 2.0 – Mr Eazi, Nancy Isime, Ifeanyi Nwune, and William Chechet – as key collaborators for this bold new chapter.
Activities around the Bold Futures 2.0 campaign will officially kick off on October 20th 2024 with the launch of the limited-edition sleeves design. The campaign encourages individuals to push boundaries and rise to their fullest potential, echoing the brand’s philosophy of redefining success through boldness and creativity.
