At the heart of Naija NextGen is a series of short-form media content created to entertain while inspiring meaningful social action. These videos will be released across various platforms over the coming weeks, featuring uplifting stories and powerful calls to action. The goal is to encourage Nigerian youth, particularly young women, to channel their energy and creativity into community-based initiatives while engaging actively with the political systems that shape their lives. By advocating for gender parity and equitable representation in leadership, the campaign urges young women and men to step into roles of public service and civic life. Additionally, it emphasises the responsible use of social media, holding digital platforms accountable for their role in shaping public discourse and socio-political outcomes.
Hosted by Akah Nnani, one of the stars of the series, the event brought together leading figures from the film and social impact sectors. Partners at the event include Stephen King, President of Luminate; Toyin Akinniyi, VP of Luminate; Delmwa Deshi-Kura, CEO of Delmedia Productions; Rukayat Motunrayo Shittu.