When 32-year-old Kolapo discovered that he had stage three haemorrhoids, he was devastated. He underwent lifestyle changes for two years until his surgery—and even after it. But before he finally resorted to having the hemorrhoidectomy done, he had tried several herbal remedies, including a popular brand associated with aphrodisiacs on Instagram.
“Nothing worked. Not even the herbal concoction I bought from this very popular brand on Instagram. I spent ₦25,000 to buy the product and this was after I watched famous content creators in a skit advertising it as the complete cure for pile. The claims they made were, of course, exaggerated but I was completely convinced at the time that it was genuine. Why else would these creators leverage their brand that they worked so hard to build if the product was inauthentic?” he told Pulse Nigeria.
