INTERVIEW: Alaga: How wedding compere industry provides employment, enriches culture

In South-west Nigeria, the Alága, a unique and indispensable figure in traditional weddings, plays a significant role regardless of the couples’ cultural and religious backgrounds. When a groom is from the Yoruba tribe, he or his family may seek the services of Alága to ensure a memorable day.

The Alága, with their vibrant personality and engaging narration, infuse every wedding with joy and celebration, making it a truly memorable event for all. Despite the lack of relevant data or statistics, it is evident that the wedding compere industry is growing; bookings for Alága on weekends are on the rise, a testament to the vibrancy and liveliness they bring to traditional weddings.

Regarding the latest advancements in this field, PREMIUM TIMES had an interactive session with Adeoye Itunuoluwa, popularly known as Alága Ìtùnú in Ibadan, Oyo State.