Film marketing has been around for so long: from the days of mere film posters, DVD cassettes sold in traffic, radio advertisement, word of mouth, and today, we have digital campaigns on social media.
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The marketing of films has undergone a significant transformation since the inception of cinema. As the industry has evolved, so too have the strategies employed to capture audience attention and drive box office success. With the competition rising every day, viral marketing emerged as a key strategy, with campaigns designed to generate buzz and shareability. Innovative tactics, such as interactive content, allow fans to immerse themselves in the film’s world before its release.
