X formally launches beta version of TV app for videos

After months of giving previews of the new TV app—of which Elon Musk reportedly thinks X will compete with YouTube—X has finally publicly unveiled the beta version of X TV, which it described as “a major leap forward in transforming X into a video-first platform.”

The most well-known YouTuber, MrBeast, was convinced to start posting full videos on the service that was once known as Twitter by Musk himself. Earlier in the year, X CEO Linda Yaccarino declared that the platform was becoming more of a “video first” one.

The app is currently accessible in beta for Android TVs, as well as LG, Amazon Fire TV, and Google TV, the CEO of SpaceX and Tesla said in a post on X.