On Thursday, the Federal Competition and Consumer Protection Commission (FCCPC) released a comprehensive report of allegations of deceptive branding and labelling practices against Coca-Cola Nigeria Limited.
According to the report, the investigation, which began in June 2019, uncovered significant issues with Coca-Cola Nigeria and its partner, the Nigerian Bottling Company (NBC), involving deceptive product packaging and inconsistent pricing strategies that misled consumers.
The probe began when the FCCPC alleged that Coca-Cola Nigeria had introduced a new variant of its popular Coke drink—“Coke Original Taste – Less Sugar” (Coke Less Sugar)—without adequately informing consumers or differentiating it from the original Coke.
