A planned class action lawsuit against LinkedIn, accusing the social networking site of manipulating the number of views on its video advertisements, has been resolved for $6.625 million.
The settlement covers US advertisers from January 2015 until May 2023. LinkedIn will also appoint an external auditor for two years to analyze its advertising metrics.
According to the plaintiffs’ motion for preliminary approval of the agreement in the US District Court for the Northern District of California, LinkedIn agrees to make “commercially reasonable efforts” to employ a “reputable third party” to audit its ad data.
