When we think about purchasing a domain name, we usually imagine prices in the range of $10-$20. However, there are domains in the world that are worth tens of millions of dollars. These are not just addresses on the Internet – they are powerful marketing tools that can provide a business with huge traffic and recognition. In this article you will learn that buy a domain for 100 dollars is far from the ceiling!
In 2010, the CarInsurance.com domain was sold to QuinStreet for an impressive $49.7 million. QuinStreet, a digital marketing company, considered this domain as a strategic asset to attract customers in the car insurance industry. With a precise and clear name, the CarInsurance.com domain was an ideal tool for increasing brand awareness and driving traffic.
Another insurance-related precious domain sold for $35.6 million in 2010. QuinStreet is the buyer again. Insurance.com is a great example of how a generic but clear domain can be a powerful tool in the hands of digital marketers. This domain has become a key component of QuinStreet’s strategy to attract customers to the insurance industry.
