American multinational technology company Amazon faces more scrutiny from the European Union over the transparency of its featured advertisements and recommender algorithms.
The EU filed Amazon another request for information (RFI) on Friday regarding its compliance with the bloc’s digital laws, in what is likely its most aggressive move yet against a major marketplace.
The development demonstrates the areas in which EU regulators are intensifying their examination of the behemoth of e-commerce, as the bloc has requested additional information regarding Amazon’s risk assessment protocols, ad transparency policies, and recommender systems.
