African travel, tourism market to reach $38 billion in 2028 – Wakanow GCEO

The African travel and tourism market is projected to reach a revenue of $38 billion by 2028, the Group Chief Executive Officer, Wakanow, Bayo Adedeji, has said.

He noted that Africans spend about $63 billion on air travel which is 1.6 per cent of the global air travel expenditure.

Mr Adedeji disclosed this in his opening speech at Wakanow Unpacked Expo, in Lagos on Thursday, where the online traveling company launched a revamped storefront website and introduced a series of innovations.

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