This event marked the culmination of their #PurpleLipsChallenge, an initiative focused on raising awareness about period poverty and the challenges young schoolgirls face in Nigeria.
The #PurpleLipsChallenge, launched in 2019, encouraged women to post photos of themselves wearing purple lipstick on social media. Avon HMO pledged to donate reusable sanitary products to a schoolgirl for every photo shared. The initial campaign saw distributions at Unity High School in Oshodi and Gaskia College in Ijora Badia, Lagos.
