YoLa fresh raises $7m funding to address supply chain challenges

Agritech startup YoLa Fresh, based in Morocco, has raised $7 million in pre-Series A funding to transform the supply chain that links smallholder farmers with traditional fruit and vegetable stores.

The Dutch Entrepreneurial Development Bank (FMO), Algebra Ventures, E3 Capital, Janngo Capital, and Al Mada Ventures all led the funding round for Yola Fresh.

While YoLa Fresh, which was launched in 2023 by Youssef Mamou and Larbi Alaoui Belrhiti, aims to expand into additional markets, its main focus is Morocco, but the Maghreb startup plans to expand beyond the North African country in 2026.