The editors at fashion publications and influencers on Instagram who decided what the taste was were losing their grip on their audience in an increasingly digitalised media landscape.
Then the pandemic happened in 2020 and the lives of many turned into an endless loop of the TV show, Get Me Out of Here.
On social media, jaded by income inequality, bringing down capitalism was the order for months. There were talks about the colonial apparatus, police brutality and claims that the media establishment had for decades sidelined marginalised people from conversations around fashion and beauty.
