Search engine behemoth, Google is set to take some market share from tech giant MIcrosoft with its latest move to acquire marketing software company Hubspot.
According to reports, Google‘s parent compnay Alphabet’s acquisition of the $30 billion-rated company is a component of its ambition to take on Microsoft in the market for cloud applications.
In a research note seen by Reuters, Cowen analyst Derrick Wood stated, “It does appear that Google has aspirations to try to take market share from Microsoft in the productivity suite, and they can use HubSpot to bundle applications together for clients.”
