This initiative follows the resounding success of the cinematic masterpiece ‘Breath of Life’ on Prime Naija, a film written and directed by BB Sasore, the co-founder of Nemsia Films, starring and produced by Eku Edewor which recently garnered eleven AMVCA nominations, including Best Movie, Best Director, and Best Writing, underscoring its remarkable impact on Nigerian cinema.
Asthma remains a pervasive chronic respiratory ailment affecting millions globally, with Nigeria bearing one of the highest prevalence rates in Africa. Despite its widespread impact, there persists a dearth of awareness and accessibility to critical medications such as inhalers, indispensable for effectively managing asthma symptoms.