X appoints third head of safety in less than two years

Social media giant X (formerly known as Twitter) has appointed its third head of safety—a role that has been left empty since last June, when Ella Irwin resigned her appointment.

Yale Cohen was appointed Head of Brand Safety and Advertiser Solutions, and Kylie McRoberts was promoted to Head of Safety, X announced on Tuesday.

The two will be tasked with spearheading X’s safety initiatives, which will include attempting to convince sponsors that the platform does not profit from hate speech or terrorist content.