Telegram set to take on WhatsApp with new set of business, ad-revenue sharing features

Cloud-based, cross-platform, encrypted instant messaging app Telegram is set to battle for more market share with Meta’s WhatsApp with a new set of features aimed at scaling-up businesses as well as support for ad-revenue sharing.

Telegram Business, which was first announced earlier this weekend, offers features including a personalized start page, preset replies, greeting and farewell messages, chatbots, chat tags, and more. It can even be used to specify work hours.

This comes after Telegram founder Pavel Durov stated in an interview with the Financial Times that he anticipated the app—which currently has over 900 million users—to turn a profit by 2025.