Raji Stresses Adoption Of AI, Big Data For Conducting Marketing Audits

 Mustafa Raji, an esteemed expert in marketing analytics, has emphasised the critical importance of adopting Artificial Intelligence (AI) and Big Data technologies for conducting comprehensive marketing audits, revolutionizing traditional marketing strategies.

Speaking on the topic, he underscored the critical importance of adopting AI and Big Data technologies to revolutionize traditional marketing audit frameworks.