Following about six months of credentials presentations by some of Nigeria’s leading public relations firms, Dufil Prima Foods Limited, makers of Indomie Instant Noodles, has announced its verdict appointing Chain Reactions Africa, one of Africa’s leading Public Relations and Integrated Communications Consultancies, as its new Strategic Communications and Public Relations Consultant for Indomie Noodles in Nigeria.
This strategic partnership which took effect on 1 February 2024, aims to first consolidate Indomie Noodles’ market leadership and foster stronger emotional connections with consumers across the Nigerian market.