Chidorum Nwakanma, an experienced business leader and specialist in Integrated Marketing Communication (IMC), has recently authored a marketing communication book with the title “Media Relations Playbook: 25 Proven Effective Hacks”.
Nwankanma says, “The Media Relations Playbook offers a guide to tested and proven routes to success in media relations management in Nigeria and Africa. The work is an exploration and dimensioning of my experiences in the field. The book explores and dimensions professionals’ experiences and places the issues in contemporary developments in public relations. It fills a gap in theory and practice.”
