Meta’s social media app Threads has finally made its debut in the European Union, five months after its global release. The launch marks a significant move for Meta, as Threads positions itself as a rival to Elon Musk’s X, formerly known as Twitter.
Initially released to much fanfare, Threads garnered over 100 million users in its first week, only to see a decline in numbers shortly after. The app faced criticism for lacking key features, including a website and search function, which contributed to the waning initial interest. Despite the setbacks, Meta has since made “significant improvements,” according to a company spokesperson, including enhanced interoperability with Instagram, which Meta also owns.
