The event, graced by the incoming Managing Director of Guinness Nigeria, Adebayo Alli, Orijin brand Ambassador, Bright Okpocha aka Basket Mouth, renowned lifestyle influencers, and distinguished members of the press was a celebration of resilience and cultural artistry.
The launch event was a diverse variety of engaging activities, symbolising the resilience engraved in the brand’s overall campaign, ‘Deeply Rooted.’ Attendees witnessed the dramatic unveiling of the packs, an awe-inspiring moment amplified by music, lights, and paparazzi.