The SoundStorm Festival is one of Saudi Arabia’s biggest music festivals. The 2023 edition is an annual 3-day music conference in Riyadh with workshops, panel discussions, networking opportunities and multiple nightlife activations. Soundstorm has become a cultural catalyst in Saudi Arabia.
Wizkid will be headlining the festival alongside Chris Brown, Pharrell Williams, Swedish House Mafia, H.E.R, and J Balvin. Soundstorm brings together a 700,000 thousand crowd. Nada Al Halabi, MDLBEAST Strategy Director said, “I really make sure that we have diversity in our events, whether in the lineup, whether in our attendees. We always make sure that our experience is catered to the females as well. Maybe I’m one of the few people who are into this position, but I’m hoping more to have more females in the space”.
